Unlocking
Inter-departmental Cohesion
Take your promotional execution to the next level with in-depth insights into both your competitors and your own company.
Shift from Reactive to Proactive Promotional Execution
Go from…
- Budget overruns
To…
- Efficient resource allocation with AI future planning
- Missed opportunities due to lack of information
- Knowing when a competitor is raising their prices and you are not, following, enables action
- Lack of market agility
- Having the same level of insights as if you were a Sales Rep on the field, driven by Copilot
- Ineffective promo decisions
- Copilot alerts notify teams of market shifts, enabling agile promotional execution responses
- Misaligned commercial team
- Leveraging each department's expertise and insights, inspired by innovative collaboration
How it Works?
Monitor competitor promotions with RAI Copilot, access insights, and explore new promo plans aligned with the market. Simulate new plan financial output, align on new plans, and manage budgets efficiently.
1.MONITOR
Copilot monitors your business KPIs and informs you of identified competitor promotional activity.
AI insights enhance teamwork and alignment, making it more informed, proactive, and agile, thus optimizing promotional execution and strategy effectiveness.
2. TRIGGER
By proceeding to the platform, competitor activity and performance insights become available to you. Review the competitor promo calendar on the platform to grasp the market situation and which promotional execution strategy the competitor is using.
3. UNDERSTAND
Explore the recommendation for the new promotional execution plan with RAI Copilot, aligned with the new market situation. Review simulated incremental units and values.
4. OPTIMIZE + PLAN
RAI suggests a promotional duration for every product and calculates the financial results of the implementation plan. Details of the new promo plan are available for review.
Review alignment with planned promo budget. ​Increase efficiency with easy search and document-sharing.​
AI-powered Promotional Execution Agility
Harness the power of AI-driven data analysis and predictive modeling to forecast the outcomes of your promotional strategies, while assessing factors such as timing, pricing, and competition.
With AI, you operate in real-time, allowing you to make on-the-fly adjustments to underperforming tactics. As AI continuously learns from your results, it adapts its recommendations, ensuring ongoing optimization of your promotional efforts.
Discover the products that bring this vision to life:
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TAILORED PROMOTION
Optimize your promotions via a holistic view of promo activities and AI-driven recommendations on ROI maximization.
PROFITABLE MIX
Gives you an overview of the composition of revenue and profit, and their changes year over year.Â
DIGITAL MODULE
Leverage public information to fill data gaps and gain real-time market updates with robust AI-driven data acquisition and unification.
GLOBAL RGM
Helps FINANCE and REVENUE MANAGEMENT team drive global strategy execution and analytics across the countries and regions
PERFORMANCE TRACKING
Provides LEADERS and GENERAL MANAGERS with quick access to information on the go, saving time and effort
