Unleash your business potential by accelerating the dynamic mix management from local to global. Go with the right mix decisions from a sales and profitability standpoint.
The Mix Management Challenge: Embracing A More Complex Reality
Factors such as the pandemic and global inflation, as well as economic and political crisis, are influencing a wide range of issues in the market today.
Not only is the rate of change in consumer habits and baskets unprecedented, channel allocation of sales volume, and with-it margin, is also increasing at an exponential rate.
Acting as catalysts, these factors force revenue managers to constantly search for the answer to the question, "Am I selling with the right mix?”
REVENUE.AI PLATFORM's PROFITABLE MIX MODULE
Revenue/Profit Variance Analysis
A holistic view of revenue and profit variance analysis so you can understand the sources of difference your main KPI had between two periods of time.
Mix Drainers / Drivers Overview
Proactively monitor how all products/brands/category/channel or even country level mix impact your revenue & profit. You will easily understand where your sources of profit are and where to take action to improve your mix.
AI-Driven Mix Optimization
Build recommendations to improve commodity strategy/procurement and to deliver long-term profits.
MEET RAI MIX
Augmented Analytics on-demand capabilities
Putting Big Data to effective use is difficult for many organizations. RAI (our AI-driven Digital Assistant) provides reports and analysis in plain human language along with clear charts that all stakeholders can understand. Interacting with RAI is as simple as asking a question or clicking on relevant follow-up questions.
INTERACTING WITH RAI IS AS SIMPLE AS ASKING YOUR COLLEAGUE OR AN EXPERT A QUESTION
Are we selling with the right mix?
How can I improve my mix to increase profitability?
What product should I launch to improve my mix?
Using sell out data, how are we performing against our competitors from a mix perspective?
RAI's intelligent alerts keep you posted on new opportunities/risks based on real-time data
The SKU YG5673947 150.0gr x1.0 has gained a 5.9% of volume mix inside the brand during the last four weeks. As the SKU is a drainer of revenue per unit, the average revenue per unit of the brand ABC has decreased by 2.6%.
Your biggest competitor for the category of Milk Chocolate has increased mix during the last four quarters.
Brand A has increased 2% of market share thanks to increasing weighted distribution. While Brand B has lost 5% in the last quarter due to a decreasing trend on the weighted distribution.