With AI-augmented decisions, the company achieved the same results in net sales with a lower promo budget. Promo mechanism simulations against promo budget, weeks on promotions, and other parameters enabled fine-tuned simulations to be shared with the sales team that can then be converted into a recommended promo calendar and tracked/adopted based on ROI. The AI Copilot is helping on simulations, insight generation, relaying new policies, and tracking the changes.