NEWS

Supercharging Your Promotional and Mix Strategy with RAI Intelligent Assistants. June 14th at 3.00 pm CET

Inflation increases directly promotional costs. How to manage each promotional folder with a clear ROI lense, combining brand strategy, market share increase and profitability at the same time? Artificial Intelligence leveraged by Intelligent Assistants step change your promo strategy through alerting, simulations and recommendations.

But Retail is detail. Indeed, once your promo strategy is designed, what would be the impact on your mix management? Do we promote the right pack with the right size in the right channel for the right retailer with the right profitability?

WHO IS THIS WEBINAR FOR?
• Revenue management teams
• Sales & Category management teams
• Finance teams
• Anyone interested in leveraging Intelligent Assistant for Promotion & Mix strategy

WHAT YOU WILL LEARN?
• What AI is bringing in the Revenue Management Strategy ie. Promo & mix?
• How Intelligent Assistants can leverage your Promo & Mix strategy?
• How to delegate alerts vs competition to Intelligent Assistant?
• How Intelligent Assistants will accelerate adoption for all teams?

 

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