Webinar Series: How AI is augmenting the Revenue Management in CPG and Retail
AI-Enhanced Promotion Planning and Execution for CPG and Retail: 3 Ways to Secure Company Profitability
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About the Webinar
It’s a fact that promotions have become increasingly complex and harder to manage. In the CPG and retail industries, revenue managers and sales managers need accurate insights of a high standard in real time.
In the new reality where commodity prices increase and a company’s margin is not secure, the key challenge in promotion execution becomes optimization because of volume and profitability. Revenue Managers need to run hundreds of scenarios to find the most efficient method of promotion. Compounding this risk is the high level of complexity in planning promotions effectively.
That is where AI-driven planning and execution tracking for promotion and trade spending become key factors of success for companies in CPG and retail today.
Meet our Speakers
Global Senior Revenue Consultant
Revenue Growth Management Strategist with 15+ years of experience leading Global projects of Finance & Commercial Strategy transformation in FMCG companies: Danone, Kellogg, Nestle, Energizer and others. Expert in 4 RGM pillars: Pricing, Promotion, Mix and Trade Terms
Product Owner at Revenue.AI
Product Owner with 5+years of building business intelligence platforms and applications for the CPG, financial and SaaS industries. Expert in AI, leading the creation of Revenue.ai’s RGM platform combined with a Virtual Assistant to augment data driven business decisions